Week 28: Saving a Life is #BetterByBicycle
I have been feeling under the weather this past few weeks, coupled with the heavy rains, it makes me sad to say that I haven't been cycling since then. I think the erratic weather has something to do with my sickness too, I did get wet by the rain a few times while cycling. I also have a lot of students who wrote in sick. While I still have plenty of cycling content materials from the past, I thought of experimenting on using a 2nd hand, even fictional, material (from a film) and this is what I came up with. First, let me just share a little background, my thesis is about transport cycling, using the Theory of Planned Behavior (TPB) by Icek Ajzen (1991) as a model, to understand the factors that would encourage commuters to choose the bicycle as a mode of transportation. TPB proposes that an individual’s decision to engage in a specific behavior can be shaped by their intention to engage in that behavior, which is driven by the person’s attitude, subjective norm and perceive...